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Home / Blog / Designers

Designers

A collection of useful and business savvy articles to help fashion designers compete in the North.

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Image showing business owner studying instagram vanity metrics on a computer screen.
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Boutiques Designers Fashion Digital Strategy Fashion Marketing Fashion Social Media

The Vanity Trap: Why Social Media Metrics Can Mislead Small Fashion Businesses

Member AdminUpdated on March 10, 2026March 10, 2026

For many small businesses, social media feels like a commercial necessity. If the followers are rising, the likes are healthy, …

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Northern Fashion Industry Network Image
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Boutiques Business Strategy Designers Fashion Digital Strategy Fashion Industry Northern Fashion Industry Funding The Network The North

Join the Love The North Network

UNR EditorUpdated on February 23, 2026January 6, 2026

The network exists to create opportunity to do business. Get first mover advantage by applying to get additional visibility and …

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Model on a runway in a flowing long low cut black dress
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Designers Models

Why Some Fashion Models Become Icons — But Most Become Replaceable

UNR EditorUpdated on December 29, 2025December 28, 2025

The fashion industry likes to pretend that modelling is about beauty. It isn’t. Beauty is the entry ticket — not …

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Clothes Shops Survey
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Designers Fashion Industry Fashion Shows Fashion Videography Promotion

Who We Supported – Northern Talent

UNR EditorUpdated on December 20, 2025December 19, 2025

Celebrating Northern Fashion in 2025: The Designers and Retailers We Proudly Supported 2025 has been a landmark year for Up …

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Business conference
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Designers Fashion Industry Fashion Marketing Northern Fashion Industry Funding The North

Why the North Needs a Pan-Northern Creative Industries Conference — and Who Needs to Be in the Room

UNR EditorUpdated on December 19, 2025December 16, 2025

Across recent months, a pattern has become increasingly clear in conversations with designers, retailers, photographers, educators, investors and policymakers across …

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How Independent Northern Designers Can Scale Without Losing Creative Control
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Boutiques Designers Fashion Digital Strategy Fashion Marketing The Network

How Independent Northern Designers Can Scale Without Losing Creative Control

UNR EditorUpdated on November 26, 2025November 24, 2025

Independent designers across the North of England — from Manchester’s street-influenced ateliers to Leeds’ emerging luxury studios, Newcastle’s sustainable pioneers, …

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Image of a model on a catwalk
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Designers Fashion Industry Fashion Marketing Fashion Shoots Fashion Videography Promotion

Designer Casting Call – Northern Peak

UNR EditorUpdated on November 24, 2025November 22, 2025

Promotional Photography to match the beauty of your creations. In June UNR are taking to the peaks. Join us as …

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AI teaching a human about SEO, longtail keywords and click through.
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Boutiques Designers Fashion Digital Strategy Fashion Marketing Fashion Social Media Promotion

Why Digital Advertising Is Becoming a Minefield for Small Fashion Businesses — And How to Stay Smart in the AI Era

UNR EditorUpdated on November 26, 2025October 29, 2025

Digital marketing was once hailed as the great equaliser — a way for small fashion businesses to stand shoulder-to-shoulder with …

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People in the fashion industry networking and collaborating
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Designers Fashion Industry Fashion Marketing Fashion PR Fashion Shoots Fashion Shows Fashion Videography Promotion Textile Suppliers The Network

The Northern Fashion Network: How Collaboration Will Redefine the Future of Independent Fashion

UNR EditorUpdated on October 29, 2025October 24, 2025

The North has always been a place where creativity meets graft. From the textile mills of Yorkshire and the cotton …

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Four Competition Strategies for the Northern Fashion Industry
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Boutiques Designers Fashion Digital Strategy Fashion Industry Fashion Marketing Promotion

Four Ways Fashion Competes: How Strategies Shape the Industry

UNR EditorUpdated on November 26, 2025October 19, 2025

In fashion, competition isn’t just about who can design the most beautiful clothes — it’s about how a brand chooses …

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up_north_runway

Fashion Events in Iconic Northern Locations. Take Advantage.
Express an Interest in the network to open up your opportunities. link in bio.
❤️Love The North❤️ Northern photographers big up! ❤️Love The North❤️ Northern photographers big up! Join the North's fastest growing network to get more work locally and across the region. Go to our bio for the link. See you at one of our shoots!
❤️The SECOND of our Iconic Northern Fashion shoots ❤️The SECOND of our Iconic Northern Fashion shoots is now announced. - Get images from as little as £8 each! - Professional images - Professional Models - In Iconic Northern Venues. No need to attend. Send your looks to us at the office and we take them to the location - Liverpool or Newcastle - for the shoot. We then post them back to you. This saves you time and money.💯 We can do this this cheaply because we are using economies of scale to bring down the cost to promote your business in the North. 💯 We have LIMITED availability. DM us for more information. These WILL FILL QUICKLY!!
❤️Love The North❤️ Today we're offering students ❤️Love The North❤️ Today we're offering students access to the Network at a critical point in their future careers💯 Just about to graduate, it is critical that students begin the tough journey to build a network. 🔥 Graduating buys a student a ticket. It doesn't get them the job. Getting the job is done through an extensive network of contacts. And guess what...UNR have just built one. We encourage all students to join today and start that journey to finding your industry contacts and selling yourselves as the next Vivien Westwood. 🎉 Make sure you add a video and images of your work (done through the 'myaccount' page when you get inside the North's network. Someone is going to be HYPER successful. Why not you? Just visit the links in our bio and join today. 🥰
We notice that we often get our content liked by o We notice that we often get our content liked by others putting themselves into our 'liked' list for reasons that are not aligned to actually liking our content. 💯 That's fine, it's just social promotion of themselves and we get it. 😊 Have you also ever liked something, maybe you do like it, but you take that action because it has been liked hundreds of times before? Sort of, social proof that it's OK to like? 👍 What about, liking something because it's your friend or a colleague?😊 That's all just human behaviour and it is fine. Where it gets dangerous is believing those likes mean something commercially. Because they absolutely do not. Vanity metrics on social media are exactly that. They don't actually mean anything if they do not convert to pound, shilling and pence. 💵 So how do you understand social metrics? Well clicks through to your own website and then engagement there that indicates more than a passing click maybe one way. 🎯 Or seeing the same person pop up on your email, digital or real marketing is another. There is a use for social vanity metrics though. And that is helping the algorithm. 💻 Meta reward engagement, so let's give it to them. Because one thing is for sure, the more likes you get, the more others are inclined to like it too - the empty restaurant never gets a customer but a full one - it is social proof in action. Here at UNR we are working on this within the UNR ❤️Love the North❤️ Fashion Network. In build we have a Visibility Exchange. A place where small businesses can support each other by liking/sharing and engaging with each others social and web content. 👏 This will help your following and engagement metrics and ensure the social platforms push your content to new visitors who would otherwise never find you - you're helping the algorithm move the dial for you. This is the ONLY use you should read from vanity metrics, a way to turbo drive your audience to new people - not a way to somehow read 'commercial success' from a few likes. Go to the blog via the links in our bio to read a more in depth study into why vanity metrics are just that and what UNR are doing about it. 🔥
Casting Call for Designers, Independent Boutiques, Casting Call for Designers, Independent Boutiques, Makers and Menders, Jewellery Designers and Accessory artisans. Get a full day shoot with your items imaged in both video and photography for a fraction of the price if you did it yourself. We spread your cost by sharing the assets in a collab shoot. Thinking of exporting to the US or Asia? Your images taken at iconic Beatles locations will provide your brand with transferable capital and instant relatability. Join in our campaign to ❤️Love The North❤️ as we create the opportunities to reinvigorate Northern Fashion and Textiles. Be in Liverpool on the 6th July and join in this epic opportunity to get your designs and items imaged for a FRACTION of the cost. Contact us at members@upnorthrunway.com to learn how much you will save. #upnorthrunway #UNR #northernfashion #lovethenorth
UNR exists to promote the Northern Fashion and Tex UNR exists to promote the Northern Fashion and Textile Industry. On Monday the 6th July we are hosting a fashion shoot in Liverpool. Three professional models and one professional photographer will capture your designs in stunning technicolour. From the Liverpool waterfront, to the Beatles statue, to Penny Lane, Strawberry fields and the hip Baltic Triangle your designs will be captured. Save by spreading the cost with your fellow designers to get professional grade imagery. Clothing, accessories, jewellery, footwear and more. If it can be worn, it can be captured. Benefit from our post production marketing to spread the knowledge of your brand. DM us for more Please share in the fashion community in the north! Thank you! And watch out for more announcements and locations across the north.
Isabel graduated with a first in Fashion Design. T Isabel graduated with a first in Fashion Design. The 'pull' of London can seem very strong. 🧵 To go and work 'in the smoke'. Us Northerners want to support you to make your life up here where it's reyt grand. 💯 Where the rent is affordable and you don't have to share a train with 500 other crammed in people. 🚂 Where you can grow and develop your path and work to secure your future. 🌱 You've been diligent. Got your degree. 👩‍🎓 Now then. Let's make it 'appen! Get Seen. Get Heard. Get a Job. Join the ❤️Love The North❤️ Network to put yourself in the eye of Northern businesses. #UNR #upnorthrunway #lovethenorth
Meet Isabel. She is a fearless Northern Lass with Meet Isabel. She is a fearless Northern Lass with a ferocious spirit. 💯 A personality forged by Northern grit and determination. She ❤️Loves The North❤️ And she is fed up shouting just to be heard. Quite right too. Here at UNR we recently secured a list of the top forty Fashion businesses in the UK. 36 are in London.😢 Last night did you watch the #baftas Brilliant to see a young man from Hull win Best Actor. Maybe to stop us Northerners getting hoarse BAFTA could come up 't north next year? 😶 And maybe, if you join the Love The North Network, you too might just be heard and get some lovely business out of it. 🔥 Free to Join. See our Bio for the link to register. Get Seen. Get Heard. Get Business. And then we can all come off Strepsils. #strepsils #northernpower #lovethenorth #LTNnetwork #UNR #UpNorthRunway
There's nowt truer they say. That the place clos There's nowt truer they say. That the place closet to your heart is your home. Our Home is the North. And we love it. Do you? Here at UNR we have big dreams to reinvigorate our heritage. Cloth, textiles and fashion. Join us as we get everyone together in one BIG network. Because in collaboration there is power. And that power is democratic in a member's directory. So get visible in the industry today. Join the North's BIGGEST Fashion and Textile Network to both create and take advantage of the power of collaboration. You have to be in it to win it. https://fashion.upnorthrunway.com/wp-login.php?action=register Or visit the link in our bio. ❤️Love The North❤️ #lovethenorth #upnorthrunway #UNR #northernfashion
The Love the North Network launches at 11am tomorr The Love the North Network launches at 11am tomorrow (Monday 23rd February)🎉 It is free to join.😍 We will be announcing all the fashion shoots and shows we have planned for this year, one by one.💯 Only members can apply to take part. We're also announcing today a Social and Google visibility platform we are building that members get to use free in the network. 🥇 After the first 800 members join, we will then charge for these services. You need to take advantage of this offer quickly because the offer is time limited to joining before the 22nd March (one month).🔥 You have to be in it to win it!❤️ The first 200 members will get founder status and additional visibility in the network. Do not miss this offer. The registration page goes live at 11am tomorrow morning. If you have pre-registered we will give you the link to join at 10am via an email. The early bird gets the worm! ❤️Love The North❤️
First mover advantage gets you: Free additional v First mover advantage gets you: Free additional visibility Coverage on our website and chanbels A link to your website LTN digital badge. It opens next week but pre-registrations are ticking up. Be in the first 200. Link in our bio to pre- register #upnorthrunway #northernfashion #lovethenorth #northerncreatives
Get this for free! LIMITED FOUNDER STATUS - Foun Get this for free! LIMITED FOUNDER STATUS - Founder member badge 'Love The North Network" - Limited to the first 200 sign-ups - Priority in Search for 6 months - Early access to future events & Collabs. We will also feature the first 20 on our socials. Registrations start next Monday, for those that have already pre-registered you will be emailed, fifty a day. This is, for the first time, connecting fashion and textile businesses in the North. Do not miss out. Link to your fellow businesses and let's turbo charge growth. #upnorthrunway #northernfashion #lovethenorth #northerncreatives
❤Love the North❤ Meet Seth. A reyt good northe ❤Love the North❤ Meet Seth. A reyt good northern lad who loves where he's from. He is reyt behind UNR as together the textile and fashion industry can be re-born in our lovely towns and villages. Seth says, "Ey up. The LTN network goes live next week. The first 200 joining get Founder status that gives them benefits of increased visibility for 6 months. It's a reyt good deal because it's free! Being a Yorkshire lad I love that. So get in early. UNR will be sending personal invites to all who contacted them, from Monday. Sign up early to get founder status. Si'thi!" Watch for your email, we're sending 50 invites a day, from Monday. Or you can visit the sign up page from Wednesday next week. #upnorthrunway #northernfashion #lovethenorth
Seth even enjoys his holidays in Yorkshire. "Coz Seth even enjoys his holidays in Yorkshire. "Coz there's nowt grander than a pint of Landlords int afternoon." Support your textile or fashion business right from the beautiful Scarborough beach. On mobile or laptop you're never far from your network. #upnorthrunway #northernfashion #lovethenorth #scarboroughbeach
❤Love the North❤ Collaboration over Competition. ❤Love the North❤ Collaboration over Competition. Made in the North - Connected in the North. Join early to have a chance to be featured on the website and in our channels. Digitally connected across the entire region makes you regional not city or town. Early access starts next week for the founding 500. Do not miss out.
It opens on a week today... Get Founder Status by It opens on a week today... Get Founder Status by joining first for extra visibility amongst your peers. #upnorthrunway #northernfashion #lovethenorth
❤Love The North❤ In April we're off to Paris. I' ❤Love The North❤ In April we're off to Paris. I'm taking our little sign and I'm going to try and get the fashion loving French to say; "J'adore le Nord" While I film them professing their love for our beautiful north. GAME ON! #upnorthrunway #northernfashion #lovethenorth #northerncreatives
We're having a strategic brainstorming month. Th We're having a strategic brainstorming month. This isn't a social post for those with the attention span of a goldfish on amphet. But it is one for those that see the strategic direction of the globe as ai beckons in a whole new attitude to the capital economy and how it impacts us reyt good folk int north. ai is going to change everything. Knowledge jobs are under immense threat. Graduates are already struggling to find work in the knowledge economy. Business software is tanking and share prices are falling as investors fear traditional investment strategies are under the threat of ai. In our latest post, here at UNR we've been thinking about the future while framing it in the past. Read the latest on our blog to see the future of fashion and textile up int north and understand what our policymakers and politicians should be capitalising on. We need a long term strategy to protect our future and it needs to start... NOW. Link is in our bio. ❤LOVE THE NORTH❤ #unr #upnorthrunway #northernfashion #lovethenorth #northerncreatives
Looking forward to see the old home of fashion. Be Looking forward to see the old home of fashion. Before the North claimed the title back! #upnorthrunway #northernfashion #lovethenorth #madeupnorth
❤Love The North❤ Get a free download checklist t ❤Love The North❤ Get a free download checklist to avoid the risks when growing. Growth is good. But it comes with risk. Do you know how to assess that risk? Learn in our latest post helping Northern Fashion SMEs to grow safely. Link is in our bio... #UNR #LOVETHENORTH
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