Look, let me state from the outset, this is not detailed contract advice (we save that for members). But it does contain little snippets of gold nugget that will help you on your path to repeat custom.
Encouraging more sales
To encourage more sales through your sales contract as a fashion designer or retailer, the contract should not only protect your business but also make buyers feel confident, excited, and incentivised to purchase from you.
Here’s what you should include in your sales contract to encourage more sales:
1. Clear Product Descriptions
Detailed descriptions of the garments (fabric, colours, sizes, etc.)
Custom options (if applicable)
High-quality photos as attachments or references
Why this helps: Reduces confusion, increases trust, and shows professionalism.
2. Transparent Pricing and Discounts
Itemised price list (unit cost, bulk discounts)
Offer early payment or bulk order discounts
Specify seasonal sales or promotions
Why it helps: Encourages larger orders and timely payment.
3. Flexible Delivery Terms
Estimated production and delivery times
Options for rush orders (with fees if needed)
Clear shipping costs and responsibilities
Why it helps: Reduces hesitation by giving buyers control and confidence.
4. Minimum Order Quantity (MOQ) – or None
Keep MOQ low for new customers (or waive it as an incentive)
Clearly state any MOQ and benefits for larger orders
Why it helps: Attracts small boutiques and start-ups.
5. Return and Exchange Policy
Reasonable terms for defective items
Allow limited returns or exchanges if feasible
Why it helps: Reduces buyer risk and makes them more likely to commit.
6. Quality Assurance Guarantee
A simple statement guaranteeing garment quality
Offer a repair or remake clause for defects
Why it helps: Shows confidence in your product.
7. Flexible Payment Terms
Offer staged payments (e.g. 50% deposit, 50% on delivery)
Accept multiple payment methods (bank transfer, credit card, etc.)
Offer financing options through platforms if possible
Why it helps: Makes your product more accessible, especially to smaller buyers.
8. Collaboration Opportunities
Include optional terms for exclusivity, co-branding, or custom collections
Mention the possibility for repeat customer perks or VIP treatment
Why it helps: Encourages longer-term relationships and larger orders.
9. Marketing Support Clause
Promise to feature them on your socials or collaborate on marketing campaigns
Provide professional images or product descriptions they can use
Why it helps: Adds value beyond the clothing itself.
10. Signatures & Professional Layout
Make it easy to read and sign (digitally or physically)
Keep the tone professional but friendly
Why it helps: Reflects well on your brand and builds trust.
Key Help
Be professional
Be clear and concise including responsibilities on both sides
Always try and sell through it, it isn't just a contract, it's repeat business.
How we can help
To Get a copy of a sales contract your business can use, one that encourages repeat sales, contact us below.
