If you’ve ever tried to get your fashion business noticed in the media, you’ll know it’s not easy. Journalists are flooded with hundreds of press releases every day. Editors have overflowing inboxes. And unless you know exactly who to pitch to, your story can get lost in the noise.
That’s where Up North Runway (UNR) comes in.
We don’t just run fashion events – we help our members get their stories into the publications that matter most to them. Whether you’re a graduate designer launching your first collection, an independent boutique owner, or a sustainable bridal business with a powerful message, our PR support is designed to connect you with the right readers, at the right time.
Pinpointing the Right Publications for You
One of the most frustrating things about traditional PR is how scattergun it can be. Agencies often blast out your press release to hundreds of contacts and hope for the best.
We do things differently.
At UNR, we start by narrowing down the publications that are genuinely relevant to your business. We can filter by:
- Keyword – so your story lands in front of journalists who actively write about your niche.
- Sector – whether it’s bridal, sustainable fashion, student design, or luxury retail.
- Geography – making sure your local press is included (because regional pride is often the easiest way to get coverage).
- Article - we can narrow to find journalists who have written about your subject before.
- Publication - we can narrow to publications/blogs/influencers who you are aligned to professionally.
This isn’t guesswork. Our system is designed to match your story with the publications most likely to publish it. And when you see our screengrab video, you’ll watch us do this live – trimming down hundreds of potential outlets to just the handful that really matter for you.
Relationships That Work in Your Favour
PR isn’t just about technology – it’s about trust. Journalists want to know they’re receiving stories from people who understand how the media works.
That’s why UNR has an ex-BBC journalist who has invested years in building strong relationships with editors, reporters and producers across the country. Bringing insider knowledge of what makes a story newsworthy and how to get it noticed in a crowded newsroom.
That background means we don’t waste journalists’ time. When they see a release from us, they know it’s relevant, well-written, and worth considering. And that credibility helps your story cut through the noise.
We Take the Risk – Not You
Let’s be honest – PR can be expensive, and it doesn’t always deliver. Traditional PR agencies often charge big retainers regardless of whether your story gets published. For small fashion businesses, that can feel like a gamble you can’t afford to take.
At UNR, we flip that model on its head.
We only charge if your story gets picked up and published. That means we take the risk, not you. If your story doesn’t land, you don’t pay. If it does, the fees are straightforward:
- £50 for one publication
- £100 for two publications
- £150 maximum if your story is published three times or more
Simple. Affordable. Transparent.
This way, you can experiment with PR without fear of burning through your budget.
Why PR Matters for Fashion Businesses
It’s worth pausing on why PR is so valuable in the first place. For designers and boutiques, press coverage isn’t just a nice ego boost – it’s one of the fastest ways to:
- Build credibility – If a respected magazine or newspaper writes about you, your brand instantly gains trust.
- Reach new audiences – Press coverage puts your story in front of people you’d never reach on social media alone.
- Attract buyers and collaborators – Stockists, investors, and even other designers pay attention to who’s being written about.
- Differentiate your brand – PR allows you to highlight what makes you unique – whether that’s sustainability, innovation, or northern pride.
And because UNR tailors your press release distribution so carefully, you’re not just “in the news” – you’re in the right news.
Making PR Accessible
We know many of our members have never tried PR before. It can feel intimidating, expensive, and mysterious. That’s why we’ve designed our PR offer to be as accessible and transparent as possible.
You’ll see exactly which publications we’re targeting, you’ll understand why, and you’ll only pay if it works. No jargon. No hidden fees. Just practical support that gets your story out there.
Ready to See It in Action?
Watch our screengrab video showing exactly how we narrow down publications for our members. You’ll watch us filter by keyword, sector and geography in real time, and see how we curate the outlets that matter for your story.
For us, PR isn’t about vanity metrics – it’s about real coverage that helps your business grow.
So if you’re an emerging designer, an independent boutique, or a sustainable fashion business looking to raise your profile, UNR is here to help you take that step – with no risk, no retainer, and every chance of success.
